Freelance Media Consultant
Founder & Director, SparkGap Media
I have over sixteen years’ experience in media and advertising, having held senior board-level positions at a number of leading agencies. My past experience and areas of expertise cover a broad spectrum, from strategy and planning to commercial management and account leadership - both in the UK and Globally. I’ve been fortunate enough to have worked with some of the world’s largest, fastest growing, and most innovative brands. This work has covered most business sectors, with a particular focus on Technology, Toys, Retail and FMCG. Most recently I was Group Client Partner at Carat leading a large range of accounts including Mondelez and LEGO.
Having witnessed the continued disruption to the client / agency / media owner landscape over the past few years, I believe that demands for more flexible approach to fill gaps in capability on all sides will only increase. I therefore made the decision to start operating as a freelance media consultant in 2018, enabling me to work with an even more eclectic and exciting group of agencies and clients.
SparkGap Media is an independent consultancy designed to fill capability gaps and provide media expertise to brands, agencies, media owners and technology providers.
Communications Strategy and Planning
SparkGap Media works directly with brands to develop comprehensive communication strategies focussed on delivering growth for your business.
In-House Media Support
Whether you are starting to build a media function, or bringing media back in-house, SparkGap Media can provide consultancy and management support to make sure you get off on the right foot.
Media Agency Selection
SparkGap Media is able to provide consultancy through the full process of selecting a new media agency partner, from defining your initial requirements all the way to the final onboarding.
Interim Client Leadership
SparkGap Media provides interim client leadership and account management across both UK and Global media accounts.
SparkGap Media provides end to end pitch support and leadership for UK, regional and global new business pitches.
MEDIA OWNERS & TECHNOLOGY PROVIDERS
Strategic Sales Support
SparkGap Media provides a consultancy service to media owners and technology providers, working with you to create better positioning and content aimed at media agency leaders and planners.
Here’s a snapshot of some of the great brands and agencies I’ve worked with.
SparkGap Media (Jan 2018 - Present)
Freelance Media Consultant
Founder & Director
Carat (Jan 2015 – December 2017)
Group Client Partner
I led Carat’s largest ‘village’, a hybrid team of 60+ UK and Global account leads, managers, strategists, planners and digital specialists.
Fully responsible for driving growth and delivering a shadow P&L back to Carat across the village’s group of UK & Global accounts (Mondelēz UK, LEGO Global, LEGO UK, Reckitt Benckiser Global, Arla Global, Arla UK and Premier Foods).
Regularly led global and regional pitches as well as identifying and converting new business opportunities locally.
Sat on the Carat UK Leadership Board, responsible for defining and driving the direction of the agency. My particular focus was on improving the overall quality of our work, and delivering digital transformation.
Carat (Aug 2014 – Jan 2015)
Business & Board Director
Member of the Carat UK board, and lead across the GM and Kellogg’s accounts.
Lowe Profero (Mar 2013 – Jul 2014)
Head of Media Strategy
Joint Managing Director responsibility for the Lowe Profero UK media business with P&L ownership and a direct client leadership role on key accounts.
Led media strategy and creative media thinking across all Lowe Profero clients, including Marks & Spencer, Western Union and FedEx.
Developed Lowe Profero’s agency wide media planning framework, delivering ongoing training and inspiration sessions.
Created the ‘Extensions’ programme, expanding Lowe Profero’s remit beyond traditional digital media channels.
Mindshare UK (Dec 2011 – Mar 2013)
Led the Post Office, Motorola, and TK Maxx accounts.
Oversaw the full range of Mindshare services; analytics, strategy, media planning, creative, direct, digital and buying.
Part of the core team that developed and delivered Storytelling (Mindshare’s planning philosophy).
Mindshare UK (Jul 2008 – Dec 2011)
Led the Nestle Confectionery, Nestle Food & Beverages, R&R Ice Cream, Ocean Spray, TK Maxx and LivingSocial accounts.
Mindshare UK (Jun 2006 – Jul 2008)
Developed and implemented campaigns across a range of Nestle brands, including KitKat, Aero, Rowntrees, MilkyBar, After Eight, Quality Street, Shreddies, Cheerios and Nescafe.
OMD UK (Dec 2002 – Jun 2006)
Worked on the Vodafone account, across both their business and consumer divisions.