Here’s a snapshot of some of the great brands and agencies I’ve worked with.

brand worked.png


SparkGap Media  (Jan 2018 - Present)
Freelance Media Consultant
Founder & Director


Carat  (Jan 2015 – December 2017)
Group Client Partner

I led Carat’s largest ‘village’, a hybrid team of 60+ UK and Global account leads, managers, strategists, planners and digital specialists.

Fully responsible for driving growth and delivering a shadow P&L back to Carat across the village’s group of UK & Global accounts (Mondelēz UK, LEGO Global, LEGO UK, Reckitt Benckiser Global, Arla Global, Arla UK and Premier Foods).

Regularly led global and regional pitches as well as identifying and converting new business opportunities locally.

Sat on the Carat UK Leadership Board, responsible for defining and driving the direction of the agency. My particular focus was on improving the overall quality of our work, and delivering digital transformation.


Carat  (Aug 2014 – Jan 2015)
Business & Board Director

Member of the Carat UK board, and lead across the GM and Kellogg’s accounts.


Lowe Profero  (Mar 2013 – Jul 2014)
Head of Media Strategy

Joint Managing Director responsibility for the Lowe Profero UK media business with P&L ownership and a direct client leadership role on key accounts.

Led media strategy and creative media thinking across all Lowe Profero clients, including Marks & Spencer, Western Union and FedEx.

Developed Lowe Profero’s agency wide media planning framework, delivering ongoing training and inspiration sessions.

Created the ‘Extensions’ programme, expanding Lowe Profero’s remit beyond traditional digital media channels.


Mindshare UK  (Dec 2011 – Mar 2013)
Client Director

Led the Post Office, Motorola, and TK Maxx accounts.

Oversaw the full range of Mindshare services; analytics, strategy, media planning, creative, direct, digital and buying.

Part of the core team that developed and delivered Storytelling (Mindshare’s planning philosophy).

Mindshare UK  (Jul 2008 – Dec 2011)
Business Director

Led the Nestle Confectionery, Nestle Food & Beverages, R&R Ice Cream, Ocean Spray, TK Maxx and LivingSocial accounts.


Mindshare UK  (Jun 2006 – Jul 2008)
Account Director

Developed and implemented campaigns across a range of Nestle brands, including KitKat, Aero, Rowntrees, MilkyBar, After Eight, Quality Street, Shreddies, Cheerios and Nescafe.


OMD UK  (Dec 2002 – Jun 2006)
Media Planner

Worked on the Vodafone account, across both their business and consumer divisions.


Mindshare UK  (Aug 2001 – Dec 2002)
Account Executive